Guerlain – A new level of luxury

Guerlain offers visitors a range of bespoke services in new flagship store.

FASHION 31/08/2023
This Is Yung

Nestled in the heart of Dubai Mall, Guerlain (Instagram) unveils its opulent flagship boutique across 212 square meters of elegance. Stepping into this exquisite space is like embarking on a journey through time and artistry, as nearly two centuries of Guerlain’s legacy unfold before your eyes.


Drawing inspiration from the house’s iconic 68, Champs-Élysées boutique, Guerlain’s Dubai location transforms into a whimsical cabinet of curiosities. This is a mesmerizing realm where fragrances, skincare, and makeup become works of art amid a modern interior where a captivating artwork by Tarek Benaoum adorns the private lounge. The architectural symphony of the boutique weaves together modern sensibilities with timeless classics, mirroring Guerlain’s enduring heritage. Crafted in collaboration with French artisans, the materials dance between opulence and natural beauty. The allure of gold brass pays homage to the Maison’s traditional baudruchage technique, while plush fabrics and wallpapers evoke a sense of home. Matte oak wood, nude plaster, Japanese garden textures, and palissandre marble add layers of luxury that invite you to touch and feel beauty in every detail.


Guerlain’s Dubai flagship boutique offers an immersive experience. Visitors can step into dedicated private lounges where seasoned experts curate custom consultations, unveiling tailored fragrances and beauty routines. Expert-led Masterclasses are available as are bespoke facial treatments within the boutique’s lavish Facialist Suites.


Guerlain is famed for offering unique products or experiences, such as its Art of Personalization and Gifting. Discover a world of possibilities as your chosen products transform into bespoke treasures and experience the maison’s bespoke fragrance creation service – the embodiment of Guerlain’s mastery of fragrances.


Guerlain’s Dubai flagship boutique is certainly a unique experience, one that marries an incredible, luxurious setting with the very best personal service as well as a unique product offering. The new location is a perfect example of luxury done exceptionally well.

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