Earlier this year, famed fashion house Ralph Lauren unveiled its SS/23 collection, and with it the brand has launched a global campaign, transforming iconic spaces through immersive experiences. To mark the launch of its SS/23 collection in the Middle East, the brand has transformed one of Dubai’s iconic beach clubs, Twiggy by La Cantine, into an elegant and glamorous design-infused space, through its global California Dreaming Campaign.
The brand has become iconic through its Western designs that showcase classic California chic. Drawing from the many worlds of Ralph Lauren, the campaign celebrates joy, optimism and the endless pursuit of a life well lived. The fashion and lifestyle brand brought that elegance and glamour to Dubai through its immersive experience at Twiggy by La Cantine. The experience will allow visitors to enjoy Ralph Lauren’s sophisticated world.
Twiggy by La Cantine is situated at the Park Hyatt Dubai Lagoon, and while it has already reached iconic status, the space has now been transformed into a unique destination that celebrates the brand’s famed designs, as well as Ralph Lauren’s California state of mind.
The event was unveiled earlier this month and will continue to welcome guests until April 23rd. To mark the event, Ralph Lauren x TWIGGY held a celebratory party that saw the Middle East’s most notable names attend. Karen Wazen, Jessica Kahawaty, and Cynthia Samuel Bakri, among others, were all invited to the VIP party dressed in some of the brands most iconic pieces. The immersive space will continue to host a series of VIP moments at the Ralph Lauren private cabana. These events will see the launch and presentation of the brand’s latest collection. Added to the presentation of the collection, a select range of Ralph Lauren hospitality offerings have been made available. The brand also brought customised sunbeds, parasols, cushions, and private cabanas in Ralph Lauren’s signature white and blue tones.
Ralph Lauren also launched a limited-edition pop-up store that features several pieces from the brand’s collections. Visitors can purchase from Ralph Lauren’s Collection, Purple Label, Polo Ralph Lauren ready-to-wear, as well as its swimwear, fragrances, and eyewear offerings. The collection, like the space, exudes the brand’s sense of luxury while celebrating its California roots.
Visit the Ralph Lauren pop-up at Twiggy by La Cantine at the Park Hyatt Hotel in Dubai.
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