Introducing Bulgari Studio, a ground-breaking platform that fosters creative cross-pollination across disciplines. Imagine a space where visionary minds, digital artists, game-changers, and artisans reimagine Bulgari’s (Instagram) most iconic pieces: The B.zero1 ring, a symbol of self-expression; the Bulgari Bulgari collection, a celebration of Roman heritage; and the Tubogas, a testament to Bulgari’s innovative spirit. This is Bulgari Studio, a stage where these timeless icons become springboards for audacious creativity.
The inaugural Bulgari Studio unfolded in Seoul on March 14, opening up a new global hub for artistic expression. From music and fashion to art and design, Seoul’s vibrant energy attracts young talents and trendsetters eager to embrace the avant-garde. Here, at the Théâtre des Lumières, guests are invited on an immersive journey that redefines design, innovation, and creativity.
Bulgari’s commitment to open-mindedness is evident in every facet of the new Bulgari Studio. From jewellery and watches to leather goods, each Bulgari creation embodies this ethos. Here, the Studio fosters a community where visionary minds can push the boundaries of creativity, fostering a space of experimentation, shared exploration, and interconnection.
The world was introduced to Bulgari Studio through Seoul via a captivating digital campaign by Antoni Tudisco, a multi-disciplinary artist at the forefront of the platform. This campaign, both a teaser and a standalone experience, showcases the boundless potential of imagination. Tudisco’s signature surreal style deconstructs, reimagines, and reassembles the iconic B.zero1 ring. Lights dance and flow, propelling the ring’s signature spiral into a metaphysical dimension, blurring the line between reality and the artist’s vibrant digital world. The virtual B.zero1 transcends boundaries, ultimately finding itself nestled within the cityscape of Seoul.
At the Théâtre des Lumières, multi-hyphenate artist Anyma takes centre stage. A musician, futurist, and creative director, Anyma crafts an immersive audio-visual live show that transcends the boundaries of reality and imagination. Moving between various art forms and mediums, he creates an experience that not only celebrates the B.zero1’s design language, but pushes it into uncharted territory.
Joining Anyma is French choreographer Sadeck Berrabah, renowned for his visually captivating performances centred on arm and hand movements. Berrabah’s choreography, a dialogue with the B.zero1’s aesthetic, is a testament to the power of human connection and the harmony that arises from individual expression.
A dedicated installation in the centre of the city, accessible to the public from March 12th to March 31st, offers a glimpse into Anyma’s performance. Here, sound and visuals seamlessly merge, creating a space where the creative universes of Anyma and the B.zero1 ring collide. The iconic ring itself takes the form of a potentially infinite spiral – a symbol of endless possibilities for those who dare to dream big.
Bulgari Studio’s journey doesn’t end in Seoul. Throughout 2024, this platform for experimentation and exchange will connect creators worldwide, fostering a future where audacious creativity breathes new life into timeless icons.
Explore more stories of culture, art, music, and fashion from the region and beyond.
