Stella McCartney (Instagram), the vanguard of conscious luxury, is set to make waves at COP28 with a sustainable innovation exhibit—Stella McCartney’s Sustainable Market: Innovating Tomorrow’s Solutions.
Running until December 12, the event is not only a showcase, but a mission. Representing the fashion industry, McCartney’s delegation aims at policy change, human and animal welfare, and fostering a coalition for material and process innovations.
The fashion industry, responsible for 8% of global greenhouse gas emissions, faces the challenge of addressing decarbonization while maintaining growth. Stella McCartney’s Sustainable Market features over 15 innovators, unveiling cutting-edge technologies from grape-based leather to biologically recycled polyester garments. Launched during Paris Fashion Week, the experimental concept continues to evolve, enriched with a speaker series and workshops.
The exhibition at COP28 showcases over 15 next-gen pioneers alongside breakthroughs in regenerative agriculture, bio- and plant-based alternatives to plastic, animal leather and fur, and traditional fibres. Among them are a grape-based alternative to animal leather innovated in partnership with Veuve Clicquot, as well as the debut of the world’s first garments crafted from Protein Evolution’s biologically recycled, infinitely recyclable polyester.
McCartney’s commitment extends to a 2040 net-zero target, with a 46.2% emissions cut by 2030. Initiatives include low-carbon solutions and investments in regenerative agriculture. McCartney’s legacy, rooted in two decades of trailblazing sustainability, encompasses cruelty-free alternatives, circular ambitions, and a $200M SOS Fund supporting innovative materials and processes.
In a broader sense, Stella McCartney has long been involved in green initiatives within fashion, including investing in cruelty-free alternatives, material and process innovations, strategic partnerships across industries, regenerative and nature-restoring practices, circular ambitions, transparency around impacts and communities, and more.
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