Unconventional and ever-evolving, clothing brand Late For Work (Instagram), by Youssef Drissi, shares a classic yet modern, subtle yet bold take on design with the world.
What does the name Late for Work mean, and how did you decide on it?
Late For Work defines the strong worlds that describe the brand: offbeat and undisciplined.
How would you describe your distinctive style as a brand?
The brand offers an unconventional vision and contradictory ideas, inspired by the observation of social phenomena. We’re classic and modern, subtle and bold, masculine and feminine – and we explore deconstructive and genderless designs; incorporating sultry streetwear with desk job roots.
A lot of your work is created through deconstructing existing pieces, talk us through that.
My creative process revolves – and evolves – around the deconstruction and reconstruction of pre-existing pieces using intuitive cutting, sewing, fitting and more. It’s hands-on work which offers me the opportunity to test and change my ideas.
How do you spend your days off in Casablanca?
I love spending time with friends and family, strolling around the city. We’ll probably drive out to the ocean or spend the afternoon at the park, and will likely pick up some fresh fish to eat from the port.
What aspects of your culture inspire you?
As an Arab who grew up in Morocco, I realised at a young age that it wasn’t the external vision of Moroccan art that inspired me, but the behavioural aspects and contradictions of an Arab society growing in a modern, globalised world. I’m inspired by the observation of social phenomena, and the human behaviour of our society. I think we are somewhat stuck between our ancient culture with its traditions and beliefs, and a modern digitised world.
What does love mean to you?
Simply to be around loved ones, and to continue to do what I’m passionate about.
Describe the moment when you knew fashion was your career path?
I’ve always been passionate about arts and fashion, but the moment I knew it was going to be my career path was when I joined a fashion school and started to reinvent and re-conceptualise clothes.
Who is a creative you dream to collaborate with?
I love everything Glenn Martens is doing.
Who would you love to see wearing your pieces?
Anyone who speaks the language of the brand, who understands and relates to it, and who the designs define in some way.
This interview with Youssef Drissi appeared in YUNG ISSUE 2 PRINT.
For more stories like that of Youssef Drissi and Late for Work, visit our dedicated fashion pages.
