Scarlett Johansson embodies the spirit of Prada’s (Instagram) new capsule collection for the highly coveted Galleria bag. Bathed in vibrant and expressive colours by artist Alex Da Corte, the campaign, titled “The Glass Age”, showcases Johansson reciting verses with hypnotic power. Within her melodic incantation, there is a “we”, a verb of love, and a repetition of colour names that perpetually loop in a story that isn’t quite a story, yet continuously returns to itself.
Her performance is mesmerizing. Her gestures and expressions transform the emptiness of words into emotions. When she says “lavenders”, fields of purple stretch endlessly. When she says “blues”, the sky and the sea unfold before your eyes. In front of a window, where sunlight and rain take turns, she leads you into enigmatic anticipation. The bag is present in every scene, a silent companion that seemingly changes colour, absorbing reflections and echoes, mirroring the nuances of the recitation and Johansson’s voice.
Timeless, like the aesthetic of this surreal, pop campaign, the Prada Galleria bag was designed by Miuccia Prada in 2007. It takes its name from the famous Galleria Vittorio Emanuele II, the elegant shopping arcade in Milan, known as one of the oldest shopping malls in the world. The Galleria Vittorio Emanuele II is a symbol of luxury and sophistication that reflects Prada’s values and image. The Prada Galleria bag is characterized by its clean lines, structured silhouette, and its distinctive Saffiano leather, featuring a pattern of cross-hatch textures that offers a canvas for an exploration of hues and patterns.
In the new capsule campaign, the Galleria bag itself serves as a unique mirror, reflecting the transformed world around it.
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