In the world of fashion, evolution is the key to relevance, and under the creative direction of Daniel Lee, Burberry (Instagram) is experiencing a renaissance that’s capturing the essence of British style like never before. Lee, who took the helm after Riccardo Tisci’s departure, seems to have been on a mission to infuse new life into Burberry’s iconic trench coat, blending heritage with a contemporary edge. His latest Spring/Summer 2024 collection continues this journey, celebrating quintessential Britishness with a focus on prints and the charm of “British fruits and English meadows.”
Front row at the show, a star-studded audience including Thai actor Bright Vachirawit, rapper Burna Boy, and actress Jodie Comer, basked in the sartorial spectacle.
Lee’s signature approach to reimagining the trench coat makes a striking return as the show opens. A departure from the traditional tan overcoat, this new trench coat, hitting just below the knees, boasts a low waist, oversized shoulders, and a distinct one-sided lapel. It’s a modern interpretation that sets the tone for the entire collection. Trench coats, in various styles appeared, ranging from sleeveless designs to graphically printed creations to leather renditions.
While Burberry is synonymous with neutral tones, Lee ventures into a vibrant world of colour and prints. From bold reds to brilliant blues and groundbreaking florals, this collection challenges the status quo. Spring’s expected ease and fluidity define the garments, as models gracefully move down the runway. Whether it’s the use of fringe and flowing silhouettes or the styling choice of relaxed-fit coats casually draping off the shoulders, this collection exudes a sense of lightness and sensuality, replacing formality with contemporary allure.
Daniel Lee’s creative vision for Burberry’s Spring/Summer 2024 collection is a testament to his commitment to honoring tradition while breathing new life into iconic pieces. It’s a celebration of British fashion that invites you to explore Burberry’s evolving style.
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