BTS’ V is the New Face of the Cartier Panthère Campaign

The Cartier Panthère Campaign will be fronted by BTS’ V, the international pop icon.

BTS’ V is the New Face of the Cartier Panthère Campaign
This Is Yung Staff

The newest Cartier (Instagram) ambassador, the sensational pop icon V, also known as Kim Taehyung from the iconic group BTS, will be the face of the House’s Panthère campaign.  With his undoubted creative spirit, V effortlessly embodies the essence of Cartier’s Panthère de Cartier jewelry creations, making him the perfect choice for the campaign.


A true force to be reckoned with, V has risen to fame as one of the most gifted performers of his generation. Whether he’s captivating audiences as a soloist or dazzling us with BTS, he emanates a sense of free-spirited determination and is perfect for Panthère.


It’s no surprise that V’s journey to stardom closely aligns with Cartier’s unwavering pursuit of excellence. Not just a vocalist, but also a brilliant songwriter and composer, V has left an indelible mark with hits like ‘Stigma,’ ‘Singularity,’ and ‘Inner Child.’ His passion for music extends beyond BTS, as he’s poured his heart into soul-stirring tracks like “4 O’CLOCK,” “Scenery,” “Winter Bear,” and “Blue & Grey,” all of which showcase his versatility and boundless talent.


Beyond the music realm, V’s influence extends to fashion and choreography, making him a true trendsetter and an influential icon. From his debut on the stage in 2013 to gracing prestigious soundtracks for Korean television series like “Even If I Die, It’s You,” he effortlessly commands attention and admiration.


The Panthère de Cartier collection features a sculptural diamond ring, a tantalizing tête-à-tête panther bracelet, and the exquisite Révélation d’une Panthère watch.


D’Arnaud Carrez, the Senior Vice President and Chief Marketing Officer at Cartier, couldn’t be more thrilled with their choice of V as the embodiment of the panther’s allure, “When it came to finding someone who could personify the magnetism and aura of the panther, our hearts were instantly set on V. His unwavering gaze and strength of character set him apart, not to mention his unwavering dedication to creativity, whether it’s through dance, music, or his love for art. And let’s not forget that unmatched style and elegance that are uniquely his own,” he says.


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