Dubai is synonymous with luxury and extravagance, and BOSS (Instagram), in collaboration with AURA Skypool Lounge (Instagram), is taking it up a notch. In a grand gesture to mark the reopening of the magnificent BOSS store at Dubai Mall Fashion Avenue, a three-month extravaganza has been unveiled, extending the emirate’s summer vibes.
Sitting 210 metres above the ground, AURA offers spellbinding panoramic views of Dubai’s iconic skyline, the mesmerizing Palm Jumeirah, and the sparkling Arabian Gulf. This one-of-a-kind experience is an ode to the senses, an invitation to immerse yourself in the highest 360-degree infinity pool Dubai has to offer, as BOSS effortlessly blurs the lines between fashion and leisure.
BOSS sought inspiration from the laid-back Mediterranean summer style and the chic charm of Riviera beach clubs as it takes over the AURA space. The fusion of BOSS style and AURA’s unmistakable ambiance promises an experience like no other. AURA embodies tranquility and allure, making every moment unforgettable. Guests can bask in the sun by the poolside oasis, savor a meal in the sky, or rejuvenate with wellness classes.
As a highlight, exclusively at AURA Skypool Lounge, the BOSS | AURA capsule collection celebrates the fusion of two aesthetics. This special collaboration showcases a thoughtfully curated range of clothing and accessories that beautifully encapsulate the unique blend of BOSS style and AURA’s ambiance. Not only can guests soak in the venue’s high-flying vibes, but they can also take home a piece of this extraordinary experience.
This collaboration with AURA signifies the grand reopening of the state-of-the-art BOSS store in the heart of Dubai Mall’s Fashion Avenue. The store lets customers indulge in a private, VIP made-to-measure room, blending precision with personalization. It offers a shopping journey that reimagines BOSS’ heritage tailoring while showcasing men’s and women’s collections.
To take it up another notch, BOSS enthusiasts can step into the digital world through two unique experiences. By virtually entering from the renovated store entrance, users can explore two distinct portals. The first allows them to immerse themselves in a 360-degree panorama of the AURA Skypool venue, showcasing BOSS-branded elements of this exceptional takeover. Meanwhile, a second portal leads to a fully immersive presentation of the Dubai-exclusive capsule collection, available for purchase locally within this virtual experience or in person at Dubai Mall.
This unique AURA Skypool Lounge experience will run until December 29, 2023.
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