Apartment 7B, the pop-up phenomenon that has taken the Middle Eastern and North African luxury brand scene by storm, (Instagram) is gearing up for its next edition at the iconic PRINTEMPS Haussmann department store in Paris. From July 18th to August 28th, 2023, the exclusive pop-up will showcase a carefully curated selection of emerging and established designers, offering them a unique platform to captivate the global fashion community.
Founded in 2019 by the fashion design and luxury business expert, Wassila Aziz, and the visionary behind INFLUENTE Women, Apartment 7B aims to simplify and amplify the access of emerging GCC luxury brands to their target customers by facilitating partnerships with key regional and global retailers. Through these much-anticipated pop-ups, Apartment 7B aims to elevate brand perception, forge deeper connections with customers, and encourage meaningful cultural exchanges.
PRINTEMPS Haussmann will host an impressive lineup of carefully chosen emerging GCC luxury brands, representing various regions across the area. This includes the likes of Bouguessa (UAE), Noon by Noor (Bahrain), Maram (Canada), Hind Hilal (Palestine), Hashé Studio (United Arab Emirates), Aoi (Kuwait), Kristina Fidelskya (UAE), Faraway (UAE), Ezzat (UAE), Abadia (Saudi Arabia), Amarah (Saudi Arabia), DeÏne (UAE), Maison Noya (UAE), Chador (Saudi Arabia), and KAI (Kuwait).
By partnering with PRINTEMPS, Apartment 7B aims to highlight the region’s upcoming brands and their captivating stories. The pop-up event will grab the attention of fashion enthusiasts, trendsetters, industry leaders, and international buyers alike. Offering support in logistics handling, merchandising, and visibility enhancement, Apartment 7B provides the tools necessary for these brands to flourish.
“We are absolutely thrilled to collaborate with PRINTEMPS for our inaugural international pop-up,” says Aziz. “Together, we are creating a one-of-a-kind platform that transcends fashion and retail. We facilitate cultural exchange by offering a glimpse into the GCC’s booming creative scene. Through this pop-up, customers have the opportunity to experience the intricate stories woven into each design and immerse themselves in the vibrant mosaic of cultural heritage that these incredible brands embody. We believe in the power of storytelling and personal connection, and our partnership with PRINTEMPS Haussmann will foster a newfound appreciation for the GCC’s up-and-coming talents, their cultural heritage, and the craftsmanship behind each item.”
The Apartment 7B pop-up will run for two weeks at PRINTEMPS Femme and throughout the entire partnership in the famed location’s personal shopping space.
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